Grow to Greatness: How to Build a World-Class Franchise System Faster
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$29.95GROW TO GREATNESS: How to build a world-class franchise system -- faster!
This breakthrough book, Grow to Greatness, has instantly become the must-read, essential guide on how to build a world-class franchise system--faster! This book contains advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising a business.
* Develop a high-performance sales program
* Improve ROI from marketing and ad spending
* Find and qualify the right prospects faster
* Measure results to improve performance
* Use brokers to boost sales
* Strengthen franchisee satisfaction and validation
* Benchmark your sales staff performance
* Stay current with technology, trends, and markets
Also discover these time-tested ways to accelerate franchise development :
* The Five Success Drivers to System Growth
* The Six Steps to Selling Success
* The Four Steps to Lead Generation Success
* How "selling CEOs" drive development
* Quick-start training for new franchisors and sales people
* Advanced sales training for seasoned pros
* Three keys for e-recruitment success
Author
Steve Olson is publisher of Franchise Update Media Group. He has been a franchisee, franchisor and consultant, and has distilled his nearly 30 years in franchise sales,marketing, and executive management into this insightful, effective, and practical guide to franchise growth.