FRANSURVEY - Jeff Johnson, President [go to reports]
I’m Jeff Johnson; I founded the Franchise Research Institute® and FranSurvey.com after spending 18+ years as a multi-unit franchisee and Area Developer for a well known franchise company. I hired a research consultant -- a Ph.D. from Ohio State, a Fulbright Senior Scholar -- to develop a rigorous academic research methodology. Our mission is to assist top franchise companies improve. With my nearly two decades of real world franchise experience and our passion for strict standards, confidential surveys and the necessity to invite every franchisee to participate in our surveys as well as completed surveys with a minimum of 70% of every franchisee in a system before we even consider it for certification. It’s no surprise that FranSurvey.com has become the GOLD standard for identifying and certifying the best franchise investment available.

FranSurvey® is a sub-division of the Franchise Research Institute® and can be reached at 800.410.5205 or by visiting their company websites at www.FranchiseResearchInstitute.com or www.FranSurvey.com.

FranSurvey Methodology

FranSurvey sent a study-solicitation notification to all franchise owners. Franchisor personnel gave franchisee contact information to FranSurvey. The notification included the URL of the FranSurvey franchisee satisfaction online survey as well as a numeric "pass code" to insure no duplication of responses. Franchise owners were encouraged by the company and by FranSurvey to complete the survey and were assured that their individual responses to the questionnaire would never be revealed to anyone outside of FranSurvey, including the franchisor management.

Franchisees logged onto the online survey questionnaire, entered their individual "pass code", completed and submitted the survey. FranSurvey has no reason to believe that non-respondents' answers would vary substantially vary from those of respondents.

On our reports we offer a "Quick Score" for 7 questions, which is the total of the positive scores. Based on our experience and after surveying thousands of franchisees, we recommend a minimum baseline grade of 66% or two-thirds of the franchisees. Simply stated, "You can't please all the people all the time." But, it is reasonable to expect that a minimum of two out of three existing franchisees would rate a good opportunity positively on these seven questions.

Franchise Business Review Survey Methodology

All active franchise owners within a surveyed company are invited to participate in the Franchisee Satisfaction Survey process, with the exception of new franchise owners that have recently joined the system and have not been operating for at least 3 months. Additionally, any franchise owners that have left the franchise system prior to the survey process were also not included in this project.

Franchise owners were first made aware of the survey process by their corporate office and encouraged to participate and share their honest feedback regarding their franchise experience. Franchise Business Review then contacted each franchise owner individually and supplied them with their unique login information so that they could complete the survey online. Franchise Business Review made a minimum of three attempts to reach each franchise owner directly by email and/or by telephone.

The survey itself consists of a total of 40 questions. The first 20 questions relate to the franchise owner's experience directly. The remaining 20 questions are focused on market, lifestyle and demographic questions. Franchise owners had the option to complete the survey anonymously or choose to share their personal information.